My response to James’ “Starbucks” post

I originally started writing this as a comment to “Review — Onward: How Starbucks Fought for Its Life without Losing Its Soul“. Three points in, I decided to post it here instead because I think these points are worth sharing more widely. And because I…

6 reasons why you should never outsource social media

Editor’s note: You should know, before reading on, that we built our company’s social media presence from the ground up, all in-house, all learn-as-you-go, with a “sink or swim” mentality. So, of course, I’m biased to this approach. I’m also biased to not spending money…